Mobile social gaming platform provider Techninier Sdn Bhd has partnered with U Mobile Sdn Bhd to hold a mobile game tournament exclusively for U Mobile customers through its own-built game "Sky Invasion".

U Mobile subscribers can participate in the tournament for free and they stand to win prizes worth RM100,000 including the grand prize, which is a brand new Kia Picanto 1.2 AT.

Other prizes up for grabs include motorcycles, electronics and gift vouchers. The notable prizes are HTC's latest mobile phones as HTC Malaysia is also a key collaborator in the tournament.

"Our first large-scale game tournament for Android devices last year garnered a lot of attention from gamers and industry players. "With enhancements to our cross-platform allowing the inclusion of iOS devices, the all-new Sky Invasion tournament for 2016 is looking to be an even bigger success," said Techninier chief executive officer Datuk Lion Peh.

"U Mobile wants to provide our customers with the best data experience possible, be it value or quality. Our partnership with Techninier in hosting this tournament is one of the many ways we have in place for our customers to leverage on our quality data services for work, entertainment or just pure enjoyment. In this particular case, it would be competitive and social gaming. To enhance our customers' experience, we are offering 3GB free internet for life to all our Power Prepaid customers as well as extra 8GB to our Hero Postpaid customers, so they can maximise their U Mobile data experience," said U Mobile chief marketing officer Jasmine Lee.

A remake from the classic top-down shoot-em-up game genre, Sky Invasion features overhauled graphics and gameplay enhancements with in-app purchases to help players power through aerial dogfights and battle zones in the game.

The tournament, which started on April 12, ends on Aug 1. U Mobile subscribers competing in the tournament can check the live leaderboard to see where they stand among competitors. Gamers of all skill levels are welcome to participate and can do so by visiting m.gamelord.my on their mobile devices.

Peh said with the explosive growth of interest in games among Malaysian mobile phone customers, the launch of Sky Invasion would create excitement and add value to their partner's services.

"Eventually, we hope to create opportunities for gamers to turn game time into real life rewards."