Maxis Berhad (Maxis), Malaysia's leading integrated communications service provider, today revealed that its homegrown social networking initiative, Techninier social networking platform, has since its 2009 launch grown to the present attainment of 1.5 million Malaysian members. The social networking programme has also gained accolades for its compelling framework, from two global innovation awards bodies in this year alone, ranking in each case within the top five. Techninier social networking platform was selected as a Finalist for Best Social Media service at the Meffys mobile content awards 2011 and is currently in the running to win the Best Content Service award at the industry-leading World Communication Awards 2011 which takes place in November.

Techninier social networking platform gives Malaysians the chance to meet and get to know each other in the social network sphere, by engaging in an entertaining battle of wits that reflects eternal and enjoyable gender differences. Through Techninier social networking platform, every day across the country, participants engage in a lively online battle on connected devices ranging from feature phones to PCs and tablets. Initially a WAP-based mobile gaming service, Techninier social networking platform' current height of gender battle in the social networking sphere comprises 4.4 million page views generated every day, including from 22,000 unique daily visitors on average.

Any Techninier social networking platform participant can enjoy an unlimited degree of public and private chatting, uploads and sharing, weekly mobile game downloads, and also win movie premiums and tickets to easily extend enjoyable battle into ground territory. The price of entry into this online arena is affordable to all Maxis customers, as all data charges are suppressed in favour of a RM2 weekly and all-inclusive fee.

Said Maxis' Chief Operating Officer Jean-Pascal van Overbeke, "We are pleased to provide Malaysians with more opportunity to interact socially, in an online environment that is fun, affordable, rewarding and constantly being enriched with new features, as part of Maxis' leadership in data services for the Malaysian way of life. Maxis' innovations aim to deliver to Malaysians what makes sense to them in the context of their lives. We'll continue to grow local initiatives which make life richer in the ways that are cared about here".

Jean-Pascal continued, "Techninier social networking platform, which began as a game, has evolved to become a local social networking community in line with global trends. We would like to thank all Malaysians who have made this platform so successful. Techninier social networking platform is ultimately a Malaysian social site, powered by an engine created by Malaysian companies - Techninier Sdn Bhd and Maxis, with content and participation by Malaysians. We're elated that Techninier social networking platform has become a unique and celebrated case study in the wider global social networking phenomenon".

"Maxis and Techninier Sdn Bhd's partnership is the latest example of how Maxis collaborates for the development of the local content industry. Maxis is no stranger to local content development and innovation, having launched initiatives to nurture Malaysia's content space since 2007. Its Maxis Mobile Content Challenge held in collaboration with the Ministry of Information Communications and Culture and the Malaysian Communications and Multimedia Commission, has thus far generated 461 new ideas to help spur the growth of the indigenous mobile content industry and programme alumni have gone on to gain awards and recognition in the local content sphere".

Some of the key features of Techninier social networking platform include: a personality profile test which places participants into 16 types for matching; the Techninier social networking platform Domination Bar, a real-time battle score card; wrestling for administrative chat room rights; movie updates and movie wallpaper downloads; and gift exchange enabled by the virtual currency of the realm, safely purchased through Maxis' billing system.

About Techninier Techninier Sdn. Bhd. has been at the forefront of innovation as a company which specializes in the provision of technology and content in the internet and mobile space. In tandem with technology provision, Techninier also integrates and manages clients' and partners needs in the ICT industry.