KUALA LUMPUR, 16 JUNE 2015 - Techninier Sdn Bhd (Techninier), Malaysia's leading mobile social gaming platform provider today launched Malaysia's largest and first ever "live" Android gaming tournament - World War III with Celcom.

World War III is expected to be the catalyst that introduces Android gaming tournament to the mass market in Malaysia. Developed specially for android phones, the appropriately titled game features a classic, casual "shoot-em-up" game, is Techninier's first in house developed Android game that starts a journey of a vision to become a leading mobile game developer in Malaysia.

World War III game tournament will run for 3 months. Celcom's customers who participate in the World War 3 game tournament competes with other gamers to achieve the highest score on the leaderboard to win the grand prize of a Peugeot 208 during the campaign period. In addition to the grand prize there are also a motorcycle and other very attractive gadget prizes amounting up to more than RM110,000 prizes to be given away .

Gamers of all skill level can participate in the tournament by downloading the game from web link at www.thecube.my or wap link at m.thecube.my or USSD link by dialing *888# and press "Call". After the end of the game, gamers' highest score will be uploaded to the leaderboard. They will be able to check their game ranking via the internet or WAP. There is no limit to the number of score uploads (or entries) thus providing gamers with the chance to obtain the highest ranking possible based on their scores always.

Dato' Lion Peh, Chief Executive Officer of Techninier Sdn Bhd adds that "In line with the industry growth, launching a tournament based gaming will create a vibrant gaming community for all age groups of Celcom users to participate and enjoy the fun and excitement of mobile gaming. We hope with the launch of World War III as a casual game will spur great responses from the users."

Mobile gaming, a multi billion dollar industry worldwide, has shown rapid growth over the years across all markets including the emerging markets of Southeast Asia region. This is supported with the growing penetration and acceptance of smartphones and tablets giving gamers new screens to play games anytime, anywhere instead of the conventional TV or PCs. The 2014 Global Games Market Report by Newzoo shows the international games market will generate past the $100 billion mark in the next three years to reach $102.9 billion by 2017 which represents a compound annual growth rate of 8%.